Case Study: Digital Marketing - Kraft Foods Make Something Amazing

Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread. Kraft Cheese is creating themed pinboards that will include inspiring grilling essentials and be comprised of recipes, theme decorations, grilling supplies and more. (http://blog.360i.com/)