Tags: Industry: Advertising,Cinema,Gaming,MusicCompany: LegoAgency: Serviceplan GroupCountry: GermanyPrize: Cannes Lion Prize,Clio Awards,Cristal Awards,London International Awards,One ShowYear: 2012Language: EnglishTopics: Event Marketing
For the launch of Star Wars 3D: Episode 1 Lego asked for an innovative and attention-grabbing promotion to advertise the LEGO Star Wars sets. (http://www.serviceplan.com)