Puma Love Run Case Study

Participants registered via the Puma Love Run website where they were directed to Puma and Foot Locker stores to pick up entry packs. Runners wore different colour t-shirts based on whether they were single or in a relationship. The tagline ‘Meet Someone Fit’ and a unique visual identity captured the essence of the creative idea and were applied consistently across channels. (http://www.ogilvy.com.au/)