Inspiration day by kotex

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"Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about. (https://www.youtube.com/)

Tags: Industry: Advertising,Beauty

Company: Kimberly-Clark Corporation

Agency: Smoyz

Country: Israel

Year: 2012

Language: English

Topics: Social Media Marketing

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Asia Pacific Breweries Limited
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Australian bureau of statistics
Australian Defence Force
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Axa
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Babolat
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BAJAJ
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Beiersdorf AG
Belgian Entertainment Association
Berghs School of communication
Best Buy
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BMW
BNP Paribas
BNZ
Bob Dylan
Boost Your Voice
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Boundary Road Brewery
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Burns Smiles PSA
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Carlsberg Group
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Johnson Johnson
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Kirin Brewery Company
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Lacoste
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Lass
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League Against Cancer
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Leica Camera AG
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Edelman
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Good Moscow
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Google Creative Lab
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Rubin Postaer and Associates
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Market level - Changing the activity
Market level - Changing the need
Market level - Changing the occasion
Market level - Changing the place
Market level - Changing the target
Market level - Changing the time
Marketing mix level - Advertising
Marketing mix level - Direct marketing
Marketing mix level Public relations
Marketing mix level- Personal selling
Marketing mix level- Sales Promotions
Place
Positioning
Price
Product level - Product
Marketing mix Level - Social Media
Interception campaign

Advertising
Brand Marketing
CRM
Digital Marketing
Direct Marketing
Emotional Marketing
Event Marketing
Facebook Marketing
Fundraising
Global Marketing
Green Marketing
Guerrilla Marketing
Lateral Marketing
Marketing innovation
Marketing Research
Neuromarketing
Political Marketing
Positioning
Promotion
Retail Marketing
Sales Marketing
Segmentation
Service Marketing
Social Marketing
Social Media Marketing
Street Marketing
Viral Marketing
Creativity
Entrepreneurship
Employer Branding
Business Model

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Inspiration day by kotex

Inspiration day by kotex