Tags: Industry: Advertising,FoodCompany: TramontinaAgency: J. Walter Thompson Sao Paulo,Santa TransmediaCountry: BrazilPrize: Cannes Lion Prize,Wave FestivalYear: 2014Language: EnglishTopics: Brand Marketing
Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. (https://www.jwt.com/)