Living Memories - Brake - Road Safety Awareness campaign

Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future with them. Using the science of forensic age progression Weta Workshop created five portraits of five road victims, as they would look today. The campaign was launched by PR and unpaid media, capturing the attention of the nation on the eve of Road Safety Week. After an intimate PR launch event featured on NZ’s highest rating current affairs show, the campaign was featured in editorial, TV, press, outdoor, digital, online and social media. (http://yr.co.nz/)