Garanti - The Last Person on Earth - Case Video

In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on earth to use online banking. At the same time they received a call on their cellphone, interviewing them live on air about what they thought. (http://creativity-online.com/)