Tags: Industry: Advertising,VideogameCompany: XboxAgency: McCannCountry: United KingdomYear: 2010Language: EnglishTopics: Digital Marketing
Fable III Kingmaker was released for smart-phone users in the United Kingdom and Ireland, France, Germany, Italy, Netherlands, Spain, and Sweden. The game consists of players marking real-world locations for the two factions in the game (the Royals or the Rebels). Every time a player marks a location, they would receive gold that could later be transferred to their Fable III game. When a location is claimed by a player, they receive gold for 'claiming the territory' for their faction. If a territory is taken from another faction, then the player receives more gold. Also, if the player went to select game stores, they could receive a large amount of gold. Shortly after the game ended with the Rebel faction having control over five countries while the Royals had control over two. (http://fable.wikia.com/)