Tags: Industry: Advertising,TelevisionCompany: SkyAgency: Maxus GlobalCountry: IndiaYear: 2014Language: EnglishTopics: Brand Marketing
A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/)