Tags: Industry: Advertising,TravelCompany: Club MahindraAgency: MC SaatchiCountry: IndiaYear: 2014Language: EnglishTopics: Brand Marketing
To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't made by the brand but by the chatty bag itself! (http://adsoftheworld.com/)