Tags: Industry: Advertising,FashionCompany: G-StarAgency: BBDO,BBDO AmsterdamCountry: United StatesPrize: Cannes Lion PrizeYear: 2013Language: EnglishTopics: Brand Marketing, Green Marketing
RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)