Allianz, lead European insurer send us the challenge to revamp the way they were communicating on their services. Having a clear goal in mind: make people talk, share, read and be interested about their product. We came up with an initiative based on an unexpected discovery. When the Google car went around to build up Google Street View it captured unexpected but funny situations. We shared these situations to Allianz community on Facebook and targeted influencers. We dared them to find other situations on Street View. The social conversation started to boom. From the content and new situations people found we created 'Allianz Real Life, powered by Street View': an online and print catalogue that match every wacky situations to real services from Allianz. (http://ogilvyparis.fr/)
