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Foca - Football Religion

Foca - Football Religion

Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil)

Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the freedom law ensures to them. (http://grey.com/)

Tags: Industry: Advertising,Beverage
Company: Foca
Country: Brazil
Prize: Cannes Lion Prize
Year: 2014
Creative Concept: Emotion,Religion
Language: English
Level: Market level - Changing the need,Market level - Changing the occasion
Topics: Brand Marketing, Emotional Marketing