OFFLINE BOOK - Math Paper Press Cannes Lions 2014

Math Paper Press needed to find a way to keep books in print relevant. To demonstrate that books never go offline, DDB Group Singapore turned offline pages into offline books. Using simple HTML patches, they customised offline pages and turned them into book excerpts. So whenever people lost their internet connection they loaded our book excerpts instead of generic offline pages. This reminded them, at the perfect time, that unlike online reading, real hardcopy books will never go offline. (http://ddblimelight.com/)