Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dabbawalas can now instantly share these dabbas with the NGO and hungry children. As news of the project spread, mainline media started covering it. This started a conversation on social networking which had thousands talking about the virtues of sharing food. Some of whom, including private lunch services, got inspired to start sharing food on their own. (http://www.spikes.asia/)