Tags: Industry: RetailCreative Concept: To play,Why AlternativeLanguage: EnglishLevel: Market level - Changing the place, Marketing mix level- Personal selling, Place
In1993, Massage Bar was the first business of its kind to open and successfully operate in an airport location. The concept introduced the traveling public to the benefits of massage therapy by making it accessible, convenient, affordable and fun. The philosophy behind Massage Bar was to take Massage mainstream, to bring it from behind closed doors. 20 years later, Massage Bar is recognized as the pioneer and leader in airport seated massage and wellness services. Our time-tested massage techniques have relaxed more than 2 million travelers to date.