P&G Muti-Screen campaign with Messi is Head & Shoulders above the rest

Head & Shoulders wanted to generate awareness & engagement of the new Head & Shoulder Mentol Fresh version recently re-launched with the brand's ultimate celebrity endorser, soccer superstar, Lionel Messi. In that context Microsoft as content partner generate a multi-screen platform called "Rumbo 2014" with custom video content for Latin American men around topics like soccer, entertainment, lifestyle and celebrities presented by Sergio Goycochea, one of the top 20 goalkeepers in World Cup history. (https://www.youtube.com/)