Jaagore - Push the Pin

Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 percent of the voter base in India but often do not get their due as they are not seen as a determining factor in elections. (http://www.tata.com/)