The Autocomplete Truth: Kick-starting a modern conversation on gender equality

The campaign reveals for the first time the shocking results about women, which initiated people to join a global discussion on gender equality through our campaign hashtag (#womenshould). We then expanded the conversation through an online film, which contrasts the milestones of women over the last century with today's search results. Through an integrated PR strategy and impactful imagery, our message traveled far beyond the borders of print, transcending through multiple channels which all worked together to transform the world into one enormous UN forum for the people, with social media at the center of it all. (http://www.memacogilvy.com)