Akanksha's Message Barter

In India what do you do when you don't have money for advertising? You 'force' celebrities to campaign for you! Akanksha, an NGO, runs schools for underprivileged children and needed teachers. Ogilvy & Mather Mumbai tried an experiment called 'Message Barter' - with school children spreading a message for India's biggest celebrities and in return, they asked them to spread a message for Akanksha. (http://www.campaignbrief.com)