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THE PHOTOGENIC BEER KIRIN ICHIBAN

THE PHOTOGENIC BEER KIRIN ICHIBAN

THE PHOTOGENIC BEER KIRIN ICHIBAN - Winner ADFEST 2014

Photogenic beer? The strong buzz around this original idea made the campaign a favorite in social media and a big winner for Kirin's Ichiban Shibori Frozen Draft. (http://www.hakuhodo.jp)

Tags: Industry: Advertising,Beverage
Company: Kirin Brewery Company
Agency: Hakuhodo Tokyo
Country: Japan
Prize: Cannes Lion Prize
Year: 2014
Language: English
Topics: Social Media Marketing