Touting personalized tweets from “Tom and Debra,” the Twitter feed of American Family is unfortunately lacking in its approach to a personalized dialog with its existing customers but, with more than 10,000 followers and a wide range of promotional activities tweeted about, the company is able to take good advantage of new potential customers.

While after-sales customer service is hugely important, attracting new buyers through promotions is equally crucial from a marketing standpoint, and this obviously holds true with American Family.