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            Year
              Creative Concept
                Type of content
                  Language
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                          Rice Code

                          Rice Code

                          Rice Code

                          This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)

                           
                          Tags: Industry: Advertising,Food
                          Company: Inakadate Village
                          Agency: Hakuhodo Tokyo
                          Country: Japan
                          Prize: Asia Pacific Advertising,Cannes Lion Prize,London International Awards,Spikes Asia
                          Year: 2013
                          Creative Concept: Blu Ocean,Qr code,Rice,Tecnologia virtuale
                          Type of content: Video case study
                          Language: English
                          Level: Market level - Changing the need,Market level - Changing the occasion,Market level - Changing the place,Marketing mix level - Advertising
                          Topics: Digital Marketing,Social Media Marketing
                          Max's favourites: Max's Favourites

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