Folkoperan - Branding Case

People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. The Art Deco inspired Opera house building. The building’s colourful red interior is carried through in our stationery and packaging. The bird itself is also made up from typographic elements based on strict geometric shapes of the logotype’s early 20th century inspired forms. (http://www.lowebrindfors.se)