Phubbing: A Word is Born

The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of language experts assembled by McCann and Macquarie Dictionary first coined the word ‘phubbing’.

Hopefully, it’s good for the dictionary and good for everyone. (http://www.mccann.com.au/)