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HELLMANN'S RECIPE RECEIPT

HELLMANN'S RECIPE RECEIPT

HELLMANN'S RECIPE RECEIPT

Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.

 

Tags: Industry: Food
Company: Hellmann's
Agency: Ogilvy Mather,Ogilvy Mather Brazil
Country: Brazil
Year: 2012
Type of content: Video case study
Language: English
Level: Market level - Changing the activity,Market level - Changing the need
Topics: Brand Marketing,Retail Marketing
Max's favourites: Max's Favourites