HOPE SOAP - WHO Y&R

In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children.

Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use up the soap. Thus there was an incentive to hand washing.

Hope Soap encouraged a positive change by instilling the habit of hand washing. In the end, the childrens' small reward was a toy, but South Africa's big reward was hope for a healthier nation.

Link: http://www.yrgrp.com/inspire-case-study/hope-soap-hope-healthier-nation