Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Incredible sharpness - WMF

Incredible sharpness - WMF

Incredible sharpness 

In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.

 

Tags: Industry: Consumer Goods
Company: WMF
Agency: McCann
Country: Germany
Year: 2013
Creative Concept: Alternative,Equipotentiality,Knife
Type of content: Video case study
Language: English
Topics: Brand Marketing, Promotion