Special K ® More Than a Number

Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff.

To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number campaign. Leo Burnett and Starcom tapped All Terrain’s expertise in conceptualizing and activating authentic consumer experiences to bring this campaign to life through a pop-up, live experience. (www.allterrain.net)