The North Face 'Red Flags'

SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wild” campaign is a breath of fresh air that encourages city dwellers to break free from the eating-drinking-shopping-sitting in front of a screen rut and to replace it with tranquil or thrilling experiences in the great outdoors.

Link: http://www.ogilvy.com/News/Press-Releases/March-2012-The-North-Face-and-Ogilvy-Shanghai-Inspire-Chinese-to-Go-Wild.aspx