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BMW - Flash Projection

BMW - Flash Projection

BMW - Flash Projection

Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.

Tags: Industry: Automotive
Company: BMW
Agency: Serviceplan Group,Serviceplan Munich
Country: Germany
Year: 2010
Type of content: Video case study
Language: English
Level: Market level - Changing the need,Market level - Changing the target
Topics: Brand Marketing