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Steinlager 'Believe'

Steinlager 'Believe'

 

Steinlager 'Believe'

Loin Nathan with the help of DDB launched a campaign for Football world cup. Relaunching the can from 1987 again to work as their lucky charm and help them to win the world cup. Despite of not being the official sponsor Steinlager managed to get most of the market share.

 

 

Tags: Industry: Consumer Goods,Food
Company: Steinlager
Agency: DDB
Country: New Zealand
Prize: Effie France
Year: 2012
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Direct Marketing, Emotional Marketing