Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Old Phones Give New Life

Old Phones Give New Life

 

Old Phones Give New Life

In 2013 Signtel launches new an amazing campaign where they asked the youth yo donate their old smartphones for the aged people. Singtel updated it with the single screen home app which allows aged people to understand the make thier lives easier. 

 

 

Tags: Industry: Telecommunication
Company: Singtel
Agency: Ogilvy Mather
Country: Singapore
Prize: Cannes Lion Prize
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing