Tags: Industry: FoodCompany: McDonald'sAgency: DDB,DDB CopenhagenCountry: DenmarkPrize: Cannes Lion PrizeYear: 2013Type of content: Video case studyLanguage: EnglishTopics: Brand Marketing, Social Media Marketing
Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s.
Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/