Introducing Clever Buoy™ - An Idea by Optus

Most people think the number one player covers a much higher proportion of the country’s population, when the difference is actually less than one per cent. Our task was change the conversation from the size of the Optus Network, to what it can do to improve people’s lives. Australia has four times more fatal shark attacks than any other country. Yet our shark defence methods haven’t changed in over 60 years. So what if we could use the power of the Optus Network to protect our beachgoers and our sharks? (http://mcsaatchi.com)