Everyone is gay - Mix Brasil TV Commercial Ad

Created to promote the 22nd edition of Mix Brasil- an event that debates and defends the gay rights in the country- the campaign uses the power of irony to make a clever point about the Brazilian society prejudice against the gay community. The campaign aimed to spark debate about the diverse spectrum of human sexuality. The film takes the stereotypical “if you do “x”, than you’re gay,” and turns it on its head. (http://www.bartleboglehegarty.com)