This Girl Can - Sport England

Government body Sport England tasked FCB Inferno to create an integrated campaign that would encourage girls and women across England to participate in exercise. High-profile media spans TV, Outdoor, Social and Digital. Within 3 days of the film’s breaking, it had 7 million views, was trending on Twitter, received national press and broadcast coverage, and saw celebrities rally behind the idea. (http://www.fcb.com)

Reference: http://www.sportengland.org