CITIZEN CHASING HORIZONS 

Citizen’s 2014 flagship model – the new Eco-Drive Satellite Wave F100 – adjusts to the current time zone in just three seconds. To demonstrate the watch’s unique ability, they undertook an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible. An integrated campaign inwhich Chasing Horizons utilizes the imagery captured during the expedition in global print and digital executions. ( http://www.wkams.com)

Reference: http://www.betterstartsnow.com