what3words Cannes Lions Innovation Grand Prix 2015

what3words is a universal addressing system based on a 3mx3m global grid. Each of the 57 trillion 3mx3m squares in the world has been pre-allocated a fixed & unique 3 word address. Our geocoder turns geographic coordinates into these 3 word addresses & vice-versa. As it is an algorithm our solution takes up less than 10MB, small enough to install on almost all smartphones and works across platforms and devices. what3words is a plug-in for businesses and individuals, via an API, to enhance their own products and services with simple and precise addressing. (http://what3words.com/)