2014 OPSM Penny The Pirate: Case Study

OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that combines storytelling with eye screening. Penny the Pirate combines clinical eye tests with the engaging story of a young girl on a quest to become captain of a pirate ship. Children interact with Penny using equipment including a pirate’s eye patch, a spyglass and 3D glasses. (https://www.marketingmag.com)

 

 

Reference: http://www.opsm.com.au/penny