THE WHOLE PICTURE

Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs. If you haven’t seen it already check it out and see what you think. Then below I’ve shared the thinking behind the work for anyone interested in hearing a little more.

Link: http://bbh-labs.com/how-the-guardian-and-the-3-little-pigs-hope-to-keep-the-wolf-from-the-door/