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Help a child reach 5

Help a child reach 5

Help a child reach 5

For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. (http://www.lifebuoy.com/)

Tags: Industry: Consumer Goods
Company: Lifebuoy
Agency: Ogilvy Mather,Ogilvy Mather Mumbai
Country: India
Prize: Cannes Lion Prize,London International Awards,Spikes Asia
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing