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To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy.(www.wk.com)

Tags: Industry: Healthcare

Company: Old Spice,Procter Gamble Co.

Agency: Wieden Kennedy,Wieden + Kennedy Portland

Prize: Cannes Lion Prize

Year: 2011

Type of content: Video case study

Language: English

Topics: Advertising

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Market level - Changing the activity
Market level - Changing the need
Market level - Changing the occasion
Market level - Changing the place
Market level - Changing the target
Market level - Changing the time
Marketing mix level - Advertising
Marketing mix level - Direct marketing
Marketing mix level Public relations
Marketing mix level- Personal selling
Marketing mix level- Sales Promotions
Place
Positioning
Price
Product level - Product
Marketing mix Level - Social Media
Interception campaign

Advertising
Brand Marketing
CRM
Digital Marketing
Direct Marketing
Emotional Marketing
Event Marketing
Facebook Marketing
Fundraising
Global Marketing
Green Marketing
Guerrilla Marketing
Lateral Marketing
Marketing innovation
Marketing Research
Neuromarketing
Political Marketing
Positioning
Promotion
Retail Marketing
Sales Marketing
Segmentation
Service Marketing
Social Marketing
Social Media Marketing
Street Marketing
Viral Marketing
Creativity
Entrepreneurship
Employer Branding
Business Model

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Response campaign

Response campaign