DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issues faced by those struggling to survive in many parts of the world. Though meant in jest, these tweets about “problems”–such as having to get up to change the TV channel or a phone charger that won’t reach the bed — also reveal a lack of sensitivity about serious social and health concerns and the ways that social media users can help alleviate real problems. (http://www.ddb.com)
Link: http://www.ddb.com/blog/creativity/ddb-new-york-puts-firstworldpr/