For “Van Gogh’s Bedrooms,” the agency Leo Burnett worked with the Art Institute of Chicago (AIC) to reengage with the one audience that was still staying away in droves: local Chicagoans. With an upcoming Van Gogh exhibition featuring all three of his “bedroom paintings” brought together for the first time, AIC needed to find a way to take something that’s a big deal to art scholars and make it irresistible and inviting to all Chicagoans. The result was a campaign that invited audiences to step inside Van Gogh’s world, and to “Let Yourself In” to the bedroom of a troubled genius: At the center of the campaign was an exact physical reconstruction of Van Gogh’s bedroom, which was made available to rent on Airbnb. (http://leoburnett.com)