Tags: Industry: BankingCompany: Bank of New ZelandAgency: BBDOCountry: New ZealandPrize: EFFIE AWARDSYear: 2016Creative Concept: AlternativeLanguage: English
To give New Zealanders a wake up call about homeloan interest, we collaborated with the Reserve Bank to access millions in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded cash, learning how BNZ could help them save $156,000 on a typical $300,000 loan. To provoke a visceral reaction to the waste, shredded cash was displayed on the streets and in banks nationwide. (http://www.colensobbdo.co.nz)