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The Peoples Beer

The Peoples Beer

Several years after launch we believe BRB is still the world’s only successful beer launched with a digitally led campaign.(https://www.youtube.com)

Tags: Industry: Beverage
Company: Boundary Road Brewery
Agency: Barnes, Catmur Friends Dentsu
Country: New Zealand
Prize: EFFIE AWARDS
Year: 2016
Creative Concept: Customization,Testimonial
Type of content: Video case study
Language: English
Level: Market level - Changing the activity