Tags: Industry: FinanceCompany: AdvocardCountry: GermanyPrize: Digital AwardsYear: 2014,2015Type of content: CommercialLanguage: EnglishLevel: Market level - Changing the targetTopics: Brand Marketing
For German insurer ADVOCARD, achtung! decided to create a campaign about one subject everyone is familiar with: arguing. For the first time in history, disputes within Germany were recorded and visualised using an interactive map. Germany’s Largest Litigation Atlas caused such a stir that for weeks it was the focus of media attention. It also represents the most successful communication campaign ADVOCARD have ever launched. (http://achtung.de)