Project Architeuthis is the first Alternate Reality Game ever launched by a branch of the U.S. Armed Forces for recruitment purposes. Its mission was to engage those with a mind for Cryptology, a hard-to-find (and harder-to–recruit) target that represents less than .0004% of the U.S. population. For 18 days, Project Architeuthis played out across Navy social media platforms, challenging born problem solvers to decode clues and solve complex puzzles. Through a virtual competition to find answers, the game got players to think like Navy Cryptologists while immersed in a social experience they were creating with fellow solvers along the way. (https://www.youtube.com)