"We all know that there are things in the world that we need to change. We live in a paradoxical society with conflicting priorities, messages and opinions. It is quite overwhelming when we are trying to bring about change in a society where there is a lack of trust in leadership, where we are sceptical about the integrity or organisations we consume from and are worried about who owns our data. I remember seeing an advert that said "think global, act local," and I can't think of a better phrase that encapsulates what our goal should be."